HOW to BUILD A HIGH-QUALITY WEBSITES USing GOOGLE WEBMASTER GUIDE

John Mueller one of the Google people who are most referenced in the online world of SEO. 

Recently Mueller was asked on the occasion of a Google Webmaster Hangout, what could be done if a site is suffering a traffic loss due to Google’s Core Algorithm update June 2019. The simply in short answered by Mueller’s in a single line as well their all-too-familiar on an equivocation of Google’s updates.

As per Mueller’s words, there aren’t more specific things to fix. Some as usable maintain here …

Mueller's evasive reply Although nothing is clear as to what you can do, but an older post of Amit Singhal former senior vice president of Google Inc. which covers a lot of important questions and you can ask yourself to find out the required quality of your niche website. 

Google webmaster recommendation

Mueller has start cited on a blog post earlier in 2011 titled, "More guidance on building high-quality sites" on Webmaster Central by Amit Singhal. 

It was focused on the Google “Panda” algorithm update developed by Indian Google engineer Navneet Panda, The blog centers around the technology that made it possible to Google search algorithm implemented into specific quality elements and guidance on how Google searches with the unique Panda search algorithm

Although this post on Webmaster Central blog too old, still, Mueller pointed this post as a good reference to publishers for their content quality those who are much concerned. 

Here, I will share you most important a key idea to be remembered, from the cited blog need to understand why this information is still consistent with your website.
Google webmaster suggestions

HOW MUCH TRUSTED INFORMATION PRESENTED IN THIS ARTICLE?


How can a writer know if their content is credible or not? There is a blog wrote on how to add authority fastest to your YMYL site for best earning source. E-A-T “Expertise, authoritativeness, trustworthiness”, the advice still applicable to all niche sites as well. Below the summary, 

I will point out the key factor into the building relative trust in Google’s search perspective of your website.

  • Google’s crawler use citations point where you can get the accurate or most relevant information. 
  • First of all, must evaluate your content which will be publish characterized by comprehension then must expose third-party relationships regarding any claims you’re making to enhance credibility. 
  • Create internal links for references to similar topics which you may have in your other content.
  • Ensure your author bio has relevant experience and link to all your available credentials within the bio.

DO YOU HAVE DUPLICATE CONTENT ON THE SITE OR UNNECESSARY MULTIPLE ARTICLES TO INCREASE KEYWORDS OR DATA ON THE SAME POST OR OTHER SIMILAR TOPICS WITH MULTIFOLD PARTICULAR KEYWORD VARIATIONS?


This question figures out those sites, who are writing a lot, just for search engines? There are many content writers doing the same and using the same content on multiple posts. Google search engines have seen these as content being written just for SEO. You must consider this whether you are not saying the same words on a specific topic repeatedly with keyword variations? 

Google SEO and duplicate content


Now everyone will want to ensure that whatever you are creating content for the end-user, Is that truly useful or accurate as desired? The distinctive information which you include in a post is more unique and perfect than as from the next page.

IMPORTANT: Google considers whether knowledge seekers get confused about ‘duplicate content’. Google is not planning to penalize duplicate content publishers. Google just want to serve the most accurate information between the same keywords on two pages. Because they have the same keywords Google is not going to de-rank. 

What they are worried about if their page optimized for the same keyword(s) in this case is those each page is individually valuable. 

COULD YOU BECOME CONVENIENT TO PROVIDE INFORMATION HERE ABOUT YOUR ACTIVE CREDIT CARD?


Just Kidding, I know Even if you’re a publisher and not grabbing anyone’s credit cards information, these words are still valuable to advice is anyone. 

Whether someone enters any information on your site Google also can checks across all sites by using elaborate security, they want to prevent their viewers to any cheating and keep most secure.

SSL encryption is the best way which you can consider that. 

Whenever Google is to does a security check your website would pass because of its SSL encryption like my blog bestearningsource.com and face4buy?

bestearningsource screenshot of SSL encryption


DOES THIS ARTICLE HAVE SPELLING, GRAMMAR, FACTUAL, STYLISTIC OR CONSISTING OF SYNTAX AND MORPHOLOGY ERRORS? 


These days there are many ways to check grammar, syntax, or fact-check for plagiarism content on your site. The most happiness point for all that these activities can be done online in a short span of time.

Grammarly is most popular and a great tool to spell-check in your content and also ensure that grammar is proper. Google Chrome also has new features for installing Chrome extensions version of this valuable app available. 

A similar one more useful tool is Yoast SEO which has Flesh reading and ease test built into its online plug-in, and it’s auxiliary to monitor to help in your content writing and reconcile accordingly.

Google's Natural Language Entities

Google’s Natural Language API tool powerful pre-trained models features can make sense of the entities, syntax, sentiment analysis, and content classification within your content from multiple perspectives. 

How Googlebot crawl your website?

For fact-checking in Google’s eyes (YMYL), it’s important to cite reference the source of information where you’re getting from, even the topic of significance it's more important to demonstrate to Google that you did research your content which also enhances your credibility.

ARE THE TOPICS TAKEN FROM GENUINE QUERY OF SEEKERS ON THE SITE, OR ENDEAVOR CONTENT GENERATED BY ASSUMED? WHAT MIGHT SEO RANK WELL IN SEARCH ENGINES?


Whatever topics that are chosen from the genuine queries or personal measure the importance is whether or not you are providing accurate information that’s valuable for the seekers. For Example: Google search results for “How to find a best earning source?”

Google SEO advice

The top result for this query is bestearningsource.com. This site ranks ahead of many others #2 and #3 results in which they cover income opportunities, requirements and details on learning many online course and programs.

Farther ahead on the SERP (search engine results page), bestearningsource.com has more accurate and good value articles for that rank on the first page of Google. Why is this example important? Because bestearningsource.com top result for a particular query doesn’t mean the publisher optimized for reader’s people that looking for their choice of search.

As a content writer or publisher, you can choose both either you can write content on that genuine questions from seekers and simultaneously articles on topics base on search queries.

Download your content writing guide for write articles on topics base or top trend search queries. If you are willing to publish content around the topic of using best earning source on your web site that, identifying popular search queries in “People also ask” a section of SERP (the search engine results page) here you get the reference for your content to assist in Google structuring data.

How to write quality content for Google SEO

H2 headings: These potentials can serve as guides to the questions you include for the answer within your content that seeking out the information by your viewers and will engage them for their solution, it's helpful for Google structuring data within your content which to be crawl able to Google SEO.

Some of the undisclosed answers unlikely to be answered by a traditional authority on the topic, like .gov sites or .edu sites for these search questions you have better opportunity puts your efforts and share knowledge, This kind of situation, if you provide most relevant answer that ranking you in SEO for your content search at the same time.

DOES THE ARTICLE PROVIDE ORIGINAL CONTENT DATA OF INFORMATION, REPORTING, RESEARCH, OR ANALYSIS WHICH AVAILABLE ON AUTHORITY SITES?


Google compared to sites authority wise so if anything you create including original content will not going to be better off in Google’s eyes. 

If you’re using a lot of content, studies, or images from other similar sites, what is it that? You are sharing that isn’t just a commodity?

When combined, add to complete bunch of original research, and analysis, information or reporting, after including all the elements in the whole picture as a distinct content. 

I have deep study on how the June 2019 Google Core Update affected all digital media publishers. Google has frequent and often debatable changes, so needs to fine-tune your excellent content with an excellent resource to keep up to date.

Create quality content according to Google


HOW MUCH QUALITY CONTROL IS DONE ON CONTENT?


One of the best practice to monitor and get feedback or new queries in the comments so If you allow user-generated content or comments on your site, how user posts their content on your site? 

Sometimes Bad words or incorrect spelling, misleading content might hurt other viewers, how your site is crawled by Google? Definitely, user-generated content effects so it is important to moderate user-generated content accordingly.

HOW BOTH SIDES OF A STORY DOES DESCRIBE IN ARTICLE, AND IS THE TOPIC HAVE AN AUTHORITY ON MY SITE?


When you’re content to indicate information on Your Money, Your Life [YMYL] topics, Google gravity the authority based on a number of ranking factors on these topics. It’s very important to remember.

Always ask yourself in the start, “Does pros and cons included in my content present for both sides of a topic, objectively, or whether presenting the information as fact without adding reference information?”

Without a traditional authority on the topic (.gov, .edu, etc.) then your site may not rank so context, where you gained the knowledge is most important?

How Google EAT website authoritativeness

Google’s evaluators rank pages metric those High-quality pages hold a high level of E-A-T it stands for “Expertise, authoritativeness, trustworthiness”

How can you command E-A-T?

Google's Search Quality follows to display a high level of expertise, authority, and trustworthiness on priorities.

This Healthline article demonstrates a page in which they use factual claims by citing their sources it shows due diligence put to create informative content.

While Googlebot crawl your site it checks your do-follows links and Google’s natural language tool find a meaningful sense of your content before display. 

For an earlier example, the crawler is most intelligent that can sense whether your site is truly informative about the best earning source.

It can also compare how much information in your content included on the same topic and whether similar content in another post on the same site or elsewhere the same author has published.

ARE YOUR CONTENTS CREATED BY A LARGE NUMBER OF CREATORS OR OUTSOURCE PURCHASED OR POSTED ON MULTIPLE WEBSITES? THEN HOW YOUR INDIVIDUAL PAGES OR SITES ENHANCE ATTENTION OR CREDIBILITY?


Google is looking at the summary of this guideline is that if you are leveraging a PBN or outsourcing all your own content writing for other various content creators?

A PBN stands for "private blog network" where content writers are involved to support each other’s content for the back link. 

The main motive of PBN is to cheat how Google measures site authority and subsequently increase ranking, typically, the ‘money-making site’s’. But Google can understand and identify the purpose of your content whatever its attention.

Google and PBNs private blog network


The biggest drawback of these PBN or back link networks is that Google can identify now, it’s extremely skilled to rank out these sites.

Google Webmaster guidelines Tool widespread manual action notices in September of 2018. Must consider whether you are using “thin content” spam and “unnatural links” to manipulate Google?

Suppose, you’re a blogger and tons of data outsourced from various content writers, make sure your content is good in all point of view including pros and cons, what kind of quality controls tools you are using?

Better is for each publisher to produce their owned content or make the decision to minimize of use of other content. If you have to use then refer references with the do-follow link.

I remembered one phrase that overall “content is king”, determine your regards to the content. 

Whatever are you publishing it’s an effective way how to measure content quality good or average? And what are the important factors?

IS THIS CONTENT OF PAGE YOU ARE INTERESTED IN BOOKMARK OR WILLING TO SHARE WITH A FRIEND AS RECOMMENDATION?


Google SEO identifies one of the most important factors is direct traffic of your website. Google identify your content credibility that shows from Social, direct, and back links for which content people have much interest to know.

One of the top-ranking signals is the number how much direct traffic on your web site? its shows your credibility that numbers of peoples are interested in your content and go straight to your website that shows, already some peoples know where is proper information available?

SEO ranking factors

Although Facebook, LinkedIn, Instagram twitter and other almost social Medias set to no-follow link for outgoing traffic. Google still looks at social signals to identify whether the content is useful to the seekers, along with the other as described above factors. 

Google SEO compare factor also look verity of traffic how much from places other than search to your content.

EXAMPLE: Suppose you are a publisher that writing information about five important points for skincare or how to care about soft face skin?

Googlebot looks at how many people share your content on social media to their friends for skincare or Acne prevention subsequently they also forward ahead on Facebook, LinkedIn, Instagram, Twitter, etc...The logic behind this, ranking signal count that content has sharable or not? 

Copy and paste the URL to a friend’s timeline message conveys to Google that your content has sharable. If direct traffic is higher than other ways of traffic on your content, signals Google that the content is good content and priority factor put on top rank rather than another same.

HOW USERS REACT WHEN THEY SEE POST FROM THIS SITE?


This belongs to the opinion poll influenced by personal feelings or tastes through comments and queries. It's also very important to maintaining a site rank or building. It does not only generate topics for your next content or update in same but help to subjective measure. 

Now since July 2019 Googlebot crawl your site index mobile-friendly for users, this means Google sees as well mobile whether your site is properly optimized for mobile. So your site will have to tolerate for ranking comparison other sites to those who are well optimized. 

Save you from optimization errors, here I am sharing a five-point checklist those have the potential not only to enhance traffic and as well save money on paid traffic. 

  1. 3 DOT menu and navigation are mobile-friendly
  2. Whether content is overwritten
  3. Proper space between clickable links
  4. Viewport Not surrounded by the majority of Ad
  5. Images are responsive in size for mobile and can open in a new tab

Consider your visitor come to site for information but uncomfortable to read and immediately return to the Search Engine Results Pages (SERP) for a better result. Remember that your visitor, not an element, Google see Bounce rate as red flags.

Still, I am not covering every single guideline, covered most important only. Furthermore, you can read there is a blog post from Google on the webmaster for full guidance on building high-quality sites.

Re-evaluate your content and use of clarification ensures a high-quality site for your visitors. That’s a major take away from this blog post as a launching pad for your best earning source. 

If you have any comments or questions relatively, I’ll happy to answer them below for you.

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